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Follow Up Boss vs HubSpot

A side-by-side of Follow Up Boss and HubSpot on pricing and our methodology scores, drawn from each tool's category Listings. They compete in CRM for Real Estate.

The verdict

Follow Up Boss is the stronger overall pick. In the CRM for Real Estate ranking it scores 3.65 to HubSpot's 3.50 out of 5. That said, HubSpot wins on individual criteria below, so read the breakdown against your own priorities.

At a glance

Follow Up Boss HubSpot
Starting price $58/mo Free
Free tier No Yes
CRM for Real Estate score 3.65 (#1) 3.50 (#2)

Head to head: CRM for Real Estate

scored / 5
Lead Management 25% weight
Follow Up Boss 4.5

Routing is the headline strength — round-robin, zip-code, first-to-claim, and lead-pond rules that handle complex team structures, plus automated capture from Zillow and Facebook; the only knock is notification and tagging glitches and no advanced auto-reassignment for the very largest teams.

HubSpot 3.5

Strong general inbound capture and a clean pipeline, but no native portal routing — agents stitch together Zapier and third-party connectors to get Zillow leads in.

Mobile-First Design 20% weight
Follow Up Boss 3.0

Agents value carrying the full CRM in their pocket, but multiple reviews report app lag when pulling up a contact at a showing, the Android app rates 3.6/5, and users say it hasn't caught up to the desktop.

HubSpot 3.0

Mobile calling, deal updates, and the Breeze assistant are all there, but the app is built for generic sales reps rather than agents in showings.

Transaction Tracking 20% weight
Follow Up Boss 2.0

The weakest area by a distance — no built-in transaction management, only basic deal-pipeline and commission-value tracking, so teams add separate back-office tools to handle the close.

HubSpot 2.5

Buyer, seller, and rental pipelines can be modeled with custom stages and a custom property object, but nothing about the close, escrow, or commission split is native.

Integration Breadth 20% weight
Follow Up Boss 5.0

Repeatedly called the product's real moat — 250-plus integrations including 200-plus lead sources covering Zillow, Realtor.com, and Ylopo, and the main reason reviewers treat it as the real-estate-native pick over generic CRMs.

HubSpot 5.0

1,500+ apps in the marketplace; the biggest ecosystem in the CRM category and cited as HubSpot's defining strength across independent reviews.

Value for Money 15% weight
Follow Up Boss 3.5

Best-in-class value for 1-to-3 agents, but the advertised $69/user climbs to ~$108 once the required dialer is added and scales sharply for larger teams, with pricing flagged as high for solo agents and small shops.

HubSpot 3.5

The free tier is unmatched value for a solo agent; mid-size brokerages on Professional pay $500-$800/month and still need a dialer add-on.

Follow Up Boss

Pros

  • Lead routing handles round-robin, zip-code, first-to-claim, and lead-pond rules built for real 5-plus-agent teams
  • 250-plus integrations and 200-plus lead sources — Zillow, Realtor.com, Ylopo — is the deepest real-estate connector library in the category
  • Automated capture from Zillow and Facebook plus Smart Lists and Action Plans keep internet leads in one place
  • Best-in-class value for a 1-to-3-agent shop before the calling add-on stacks up

Cons

  • No built-in transaction management — teams bolt on Brokermint or Open To Close for caps, payouts, and payroll
  • Mobile app lags pulling up a contact at a listing appointment, and the Android app sits at 3.6/5
  • The advertised $69/user Grow plan effectively becomes ~$108/user once you add the required dialer
  • Recurring notification and tagging glitches come up across reviews

HubSpot

Pros

  • Free CRM with unlimited contacts is a real starting point for solo agents and small teams
  • 1,500+ integrations cover Gmail, Calendar, and almost every marketing tool an agent already uses
  • Pipeline visualisation and contact hygiene rate above category average across thousands of reviews
  • Breeze AI assistant ships on the free tier and inside the mobile app at no extra cost

Cons

  • No native MLS hook and no plug-and-play Zillow or Realtor.com lead routing
  • Transaction tracking demands custom deal stages and custom objects — two to four weeks of setup
  • Mobile app is workflow-neutral, not agent-first; no in-app showings, no commission tracking
  • Professional pricing on a five-agent team runs $500-$800/month before adding a dialer and SMS

FAQ

Is Follow Up Boss or HubSpot better?
Follow Up Boss edges ahead in our scoring. In the CRM for Real Estate ranking Follow Up Boss scores 3.65 and HubSpot scores 3.50 out of 5. HubSpot still wins on specific criteria, so the right pick depends on what you weight most.
Is Follow Up Boss cheaper than HubSpot?
HubSpot has the lower entry price: Follow Up Boss starts at $58/mo and HubSpot starts at Free.
What is the difference between Follow Up Boss and HubSpot?
Follow Up Boss is positioned as Real-estate-native CRM with deep MLS and lead-source integrations. HubSpot is positioned as All-in-one CRM with strong free tier and broad integration support. They go head to head in CRM for Real Estate.
Read the full Follow Up Boss review → Read the full HubSpot review →

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